Enhance Business Reach: My Google My Business Strategies

Relevance is all about how well your profile info matches what a user is searching for. By weaving in keywords like “Traverse City digital marketing services,” using the right categories, and crafting a description packed with keywords, you help Google accurately connect your profile to relevant searches.

Optimizing for relevance means strategically picking primary and secondary categories, building out detailed descriptions, and publishing targeted Google Posts that hit the mark for local demand.

Proximity is simply the physical distance between the searcher and your business. Making sure your address and geo-coordinates are locked in precisely within your LocalBusiness schema cuts down on errors and helps Google Maps match your listing to searches coming from areas like Old Mission Peninsula or the downtown core.

Prominence is your business’s overall reputation and digital footprint. Top-notch backlinks from local players, consistent mentions in relevant directories, and a steady flow of genuine customer reviews all build prominence. Google’s algorithm also keeps an eye on local mentions and authoritative signals, so teaming up with recognized Traverse City publications or tourism sites can seriously level up your profile’s standing.

Customer reviews directly impact prominence by signaling trustworthiness and quality. Profiles that rack up frequent, glowing feedback and feature prompt responses tend to snag higher local rankings. Encouraging reviews through in-store prompts or post-service emails, and then managing them like a pro, helps maintain a competitive average rating and a growing review count.

• Step 1: Punch your business name into Google Maps.
• Step 2: Hit “Claim this business” and follow the on-screen verification steps – this might involve a postcard, phone call, or email.
• Step 3: Nail the verification within 14 days to unlock full editing power.

Here’s the lowdown on the critical info to get locked in:

• Name – Use your official business name, exactly as it looks on your storefront.
• Address – Make sure your postal address perfectly matches your geocoded coordinates.
• Phone Number (NAP) – Keep your Name, Address, and Phone number consistent across every online directory out there.
• Hours of Operation – Be crystal clear about your regular, seasonal, and holiday hours.
• Website URL – Link straight to your main website or a killer landing page.
• Attributes – Pile on the details about amenities, payment options, and accessibility features.