Client
Benjamin Twiggs
Category
Development
Location
Traverse City, Michigan, USA
Benjamin Twiggs is a well-known cherry specialty store offering gourmet Michigan cherry products, gift baskets, and locally inspired foods. Founded in 1966, the brand is known for its wide range of cherry-based treats including dried cherries, chocolates, jams, sauces, and gift boxes sourced from Northern Michigan farms.
For this project, we designed and developed a modern eCommerce website to help the brand showcase its products and expand online sales. The project included UI/UX design, responsive development, SEO optimization, and ongoing hosting and maintenance to ensure a smooth shopping experience and strong online visibility.
Challenge & Solution
The goal was to modernize the brand’s digital presence while making it easier for customers to explore products and purchase gift items online.
- Market Understanding
- Shopping Experience Design
- Platform Development
Our Process
Our approach focused on combining brand storytelling with performance-driven development. From structuring product categories to optimizing the shopping experience and improving search visibility, each step aimed to help the brand grow its online presence and reach more customers.
Result Driven
The new platform strengthens Benjamin Twiggs’ digital presence and supports its growing online customer base.
- Improved product discovery and streamlined online shopping experience
- Mobile-optimized performance for customers browsing and ordering on any device
- SEO-friendly structure supporting long-term organic traffic and product visibility
