Praedium Realty

Roughly 4,800 website visits, 112 phone calls, and 574 direction requests from Google in a single year, the agency's strongest year of search visibility on record.

Praedium Realty is an independent real estate agency in Mt. Pleasant, Michigan, led by Robin Stressman. In a market like this, the agency is only as visible as Google makes it. When someone is buying or selling a home, they search, they read reviews, and they call the agent who earns their trust first. Praedium needed to be that first result, to own its own name in search, and to compete for the “homes for sale” and “realtor” terms across the Mt. Pleasant area without leaning on paid clicks.

DockSyde built Praedium a fast, modern website with clean URLs, proper titles, meta descriptions, headings, and structured data, so every page was eligible to rank. From there the work became continuous across two channels. On the website, we optimized for the non-branded demand that signals real buying intent and built out coverage for nearby towns like Shepherd, Alma, Farwell, and Weidman. On the map, we managed the Google Business Profile end to end: profile optimization, 225 posts, and continuous upkeep that grew profile views from Google more than sevenfold and held a strong position in the local pack.

The payoff showed up where it matters most for a real estate agency: the phone and the map. The brand now ranks #1 in search, the competitive “realtors in mt pleasant mi” term reached #2, and organic visibility grew roughly eightfold. On the local side, phone calls from Google grew more than tenfold, direction requests grew more than fourteenfold, and the listing became a steady, daily source of new clients. It was the agency’s strongest year of Google visibility on record, built on a foundation that keeps compounding rather than resetting the moment the spending stops.